advertising

American  

[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /

Or advertizing

noun

1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

   to get more customers by advertising.

2. paid announcements; advertisements.

3. the profession of planning, designing, and writing advertisements.

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advertising British  

/ ˈædvəˌtaɪzɪŋ /

noun

1. the promotion of goods or services for sale through impersonal media, such as radio or television

2. the business that specializes in creating such publicity

3. advertisements collectively; publicity

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Other Word Forms

• counteradvertising noun
• proadvertising adjective
• proadvertizing adjective
• self-advertising adjective

Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing ¹

Example Sentences

Take Alphabet’s Google, which gets the majority of its revenue from digital advertising.

From Barron's

An analyst projects Spotify’s gross margin to grow by 80 to 100 basis points annually for four years, citing leverage over royalty payments, flat podcasting costs, and rising advertising revenue.

From Barron's

The joint venture will retain decision-making authority over trust and safety policies and content moderation for US users, while TikTok's global entities will manage international product integration and commercial activities including e-commerce and advertising.

From Barron's

Google connects generative AI models and search tools like Gemini; the advertising optimization platform Performance Max; its Workspace applications, such as Gmail and Google Docs; and even self-driving cars with Waymo.

From Barron's

Early advertising campaigns helped popularize terms like "litterbug," while today the focus has shifted to "chemical recycling," promoted by industry as a way to break plastics down into their basic building blocks.

From Barron's