advertising

Or ad·ver·tiz·ing

[ad-ver-tahy-zing]

noun

1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

   to get more customers by advertising.

2. paid announcements; advertisements.

3. the profession of planning, designing, and writing advertisements.

advertising

/ ˈædvəˌtaɪzɪŋ /

noun

1. the promotion of goods or services for sale through impersonal media, such as radio or television

2. the business that specializes in creating such publicity

3. advertisements collectively; publicity

Other Word Forms

• counteradvertising noun
• proadvertising adjective
• proadvertizing adjective
• self-advertising adjective

Word History and Origins

Origin of advertising¹

First recorded in 1520–30; advertise + -ing ¹

Example Sentences

Millions of viewers now watch monologues and other late night gags the following day on YouTube, which means networks that produce the shows have lost valuable revenue because Google controls much of that advertising.

Read more on Los Angeles Times

But her paid partnership deals are getting downsized as fewer cosmetic and skin care brands spend on advertising in the face of higher tariffs.

Read more on Wall Street Journal

A 2024 report by a state oversight body found that California regulators are late to investigate complaints at treatment facilities or to come down on unlicensed facilities advertising services that require a license.

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Now she has an advertising agency to her name, too.

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Revenue for the residential business, which centers on agent advertising and software, climbed 6%, in part because of greater adoption of software services by sellers and listing agents, as the housing market stayed essentially flat.

Read more on Wall Street Journal