analytics

[an-l-it-iks]

noun

1. (used with a singular verb),  the science of logical analysis.

2. (used with a singular verb),  the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb),  the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

Word History and Origins

Origin of analytics¹

First recorded in 1580–90; analytic, -ics

Example Sentences

“Analytics,” Leavy says to a friend at one point in the book, “f**ked baseball.”

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“Analytics,” Leavy says to a friend at one point in the book, “f**ked baseball.”

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Over email the afternoon before, I had asked her what she still loved about baseball — what, despite the intrusion of analytics, it still manages to get right.

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They’re all parts of a larger story that can span a season or multiple seasons or decades, even, if you’re looking at the Yankees and the Dodgers in the 1950s, for example… The problem is that the analytics do not align with the things that are most entertaining.

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You know, you don’t have to be conservative; analytics says it’s okay, you know.

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