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branding

  • present participle of brand.
  • a word derived from brand.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Branding himself "The Tiger," the candidate has a penchant for swearing and is known for his hot temper.

From Barron's • May 25, 2026

Branding became essential to the differentiation that would earn the easy recognition and loyalty of customers, though labels about the purity of contents or lack thereof didn’t matter in this former landscape.

From Los Angeles Times • Oct. 24, 2024

Branding was not much of a consideration, he said, since he had no plans to sell his suds.

From New York Times • Jun. 20, 2024

Branding corporations including Netflix, Disney and Paramount as "disgusting", she accused the streaming powerhouses of "losing money left and right", all the while "giving hundreds of millions of dollars to their CEOs".

From BBC • Jul. 14, 2023

Branding is business, too, I suppose—but it's horrid.

From The Sunbridge Girls at Six Star Ranch by Porter, Eleanor H. (Eleanor Hodgman)