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There’s wisdom in that advice: Someone might decide to give up their job or sell their house — anything to help them escape their feelings or even reality.
The appeal of a blind box isn’t just what’s inside–it’s the feelings the experience evokes, says Aleksandra Kovacheva, an associate professor of marketing specializing in consumer psychology at the University at Albany.
We found that most people have contradictory feelings: They want to be able to use social media platforms themselves, but they would also be happy if those platforms were eliminated from their community.
When Hartman, who works in mergers and acquisitions, saw coffee prices rising again, it added to her gloomy feelings about the economy.
"We believe and don't believe. We have mixed feelings, between happiness and sadness, memories - everything is mixed," he said.
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