gimmickry

Also gim·mick·ery

[gim-ik-ree]

noun

1. the use of gimmicks.

2. an abundance of gimmicks.

Word History and Origins

Origin of gimmickry¹

First recorded in 1950–55; gimmick + -ry

Example Sentences

It’s inventive gimmickry, but it makes the sweetness a concocted thing rather than a natural outgrowth of the material and setting and mood.

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The key to using the oner successfully — and avoiding accusations of gimmickry — is to ensure the style doesn’t outshine the story, says Barantini, who also used the technique for his restaurant drama “Boiling Point.”

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In general, introducing that level of gimmickry is not something on which the powers that be in F1 are keen.

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Alex and the band capitulated, with the proviso that the video would be free of gimmickry.

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Based on their past records, however, they’ll “balance” the budget with a lot of temporary band-aid gimmickry rather than actual spending cuts.

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