goodwill

Or good will

[good-wil]

noun

1. friendly disposition; benevolence; kindness.

   Synonyms: friendliness

2. cheerful acquiescence or consent.

3. Commerce.,  an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

goodwill

/ ˌɡʊdˈwɪl /

noun

1. a feeling of benevolence, approval, and kindly interest

2. (modifier) resulting from, showing, or designed to show goodwill

   the government sent a goodwill mission to Moscow

   a goodwill ambassador for UNICEF

3. willingness or acquiescence

4. accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

Word History and Origins

Origin of goodwill¹

First recorded before 900; Middle English; Old English gōd willa. See good, will ²

Synonym Study

See favor.

Example Sentences

Even for seasoned Oasis tour vets, the outpouring of goodwill and camaraderie between the band and fans has been invigorating.

From Los Angeles Times

But, as Amorim has previously said, he used up a lot of goodwill from the stands last season.

From BBC

Filmmaker SP Muthuraman, who worked with him in 25 films, attributes his success to "hard work, dedication, goodwill, and responsible behaviour towards co-stars, producers, and distributors".

From BBC

Some of that goodwill is due to his mother’s baked goods, which are prepared on Thursday and given to guests at the Friday taping of “The Issue Is.”

From Los Angeles Times

However, he warned the union it had lost the government's goodwill because of the latest strike, which finished on Wednesday.

From BBC