grassroots

American  

[gras-roots, -roots, grahs-] / ˈgræsˌruts, -ˌrʊts, ˈgrɑs- /

noun

(used with a singular or plural verb)

1. the common or ordinary people, especially as contrasted with the leadership or elite of a political party, social organization, etc.; the rank and file.

2. the agricultural and rural areas of a country.

3. the people inhabiting these areas, especially as a political, social, or economic group.

4. the origin or basis of something; the basic or primary concept, rule, part, or the like.

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adjective

1. of, relating to, or involving the common people, especially as contrasted with or separable from an elite.

   a grassroots movement for nuclear disarmament.

Etymology

Origin of grassroots

1910–15 grassroots for def. 1

Example Sentences

This grassroots activism, characterized by humor and optimism rather than despair, suggested that democratic participation remained a viable path forward.

From Los Angeles Times

Because while the Olympics may help the sport gather viewers, it has done little to reverse a steady decline in participation at the grassroots level, which is robbing the sport of its future athletes.

From Los Angeles Times

All these tactics, along with many others, are being used by ordinary citizens at the grassroots level throughout the country in cities, downtown metro areas and residential neighborhoods.

From Salon

Mahmoud Khaled: I am always searching for grassroots football tournaments in Egypt's villages and working-class neighbourhoods, where spontaneity meets pure passion.

From BBC

He was openly political, urging grassroots activists around the world to bridge the gap between rich and poor while calling on wealthier countries to better protect the environment.

From The Wall Street Journal