lucrative
Americanadjective
adjective
Other Word Forms
Etymology
Origin of lucrative
First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; see lucre) + -īvus -ive
Explanation
Use lucrative to refer to a business or investment that makes money. While your parents might want you to pursue a lucrative career, you're committed to your plan of becoming a professional mime. This adjective is from the Latin word lucrum, meaning "profit." In Latin, lucrum also meant "greed," a negative sense preserved in the English phrase filthy lucre, or "shameful profit or gain." But the word lucrative doesn't carry a similar sense of shame — if your lawn-mowing job proves lucrative over the summer, you might be able to buy yourself a used car.
Vocabulary lists containing lucrative
Grade 10, List 2
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Hidden Figures
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Fast Food Nation
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The lengthier postseason would force the regular season to begin one week earlier and likely eliminate Power 4 conference championship games, which while lucrative, can be redundant and potentially problematic in impacting the CFP slate.
From Los Angeles Times ● Oct. 16, 2026
Promoter Frank Warren is predicting a "blockbuster" 2027 for the heavyweight division, with lucrative fights awaiting Saturday's winner.
From BBC ● Oct. 16, 2026
Draper passed up on an early chance to invest in Apple and missed most of the 1980s, a lucrative time for tech startups, because he was running the U.S.
From The Wall Street Journal ● Oct. 15, 2026
Many farmers have found ways to diversify their land, by turning it into lucrative family attractions on Halloween.
From BBC ● Oct. 12, 2026
Jack Neylan and Rowan Gaither steered him away from most of these, including a lucrative invitation to join the Monsanto Company board.
From "Big Science" by Michael Hiltzik
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Get a wordDefinitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
