positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

The stock throws off a 4% to 5% dividend yield, but what really matters is positioning: Dominion isn’t just a utility anymore — it’s becoming the backbone of the AI era’s grid.

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But if the economy slows just enough for monetary policy to save the expansion, current positioning should hold.

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Yale analysts noted that their positioning appeared to suggest that the paramilitary was carrying out house-to-house clearance operations.

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Apple’s stock momentum has been somewhat held in check by the cloud of tariffs and doubts about the company’s artificial-intelligence positioning.

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Lyons said Fiserv’s current tough spot is its “own doing, not the result of a material change in our positioning.”

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Related Words

• distribution 
• formation