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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The research was vital for creation of the Global Positioning System, or GPS, a priority for the U.S. military in the 1970s and 1980s.

From The Wall Street Journal • Feb. 26, 2026

"We need to analyse during the week but the first half wasn't good at all. Positioning, intensity, pressing - nothing was good," added the former Brighton midfielder.

From Barron's • Feb. 22, 2026

Positioning dirty surfaces towards the jets is important too.

From BBC • Feb. 18, 2026

Positioning herself as the star her fans orbit and look up to, instead of the party girl they’re hitting the club with, is not her style.

From Salon • Feb. 8, 2026

Positioning relative to the field is also critical.

From "Seabiscuit: An American Legend" by Laura Hillenbrand

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.