positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

Not all conferences allow that positioning, but the Big Ten does.

From Los Angeles Times

"It has been truly embarrassing to watch Norway positioning itself as an ocean leader, while planning to give green light to ocean destruction in its own waters."

From BBC

Not unlike the man who would later offer him a Cabinet position, the candidate seemed impervious to criticism, positioning himself as someone who was delivering inconvenient truths to an unyielding establishment.

From Los Angeles Times

The training has translated to the field, where the rules of leverage, getting low and body positioning still apply to tackling, James said.

From Los Angeles Times

And while the official also denied reports that Qatar had formally asked Hamas to leave, they said the Gulf state seemed to be positioning itself carefully to avoid any tensions between the current administration of President Joe Biden and the incoming administration of President-elect Donald Trump.

From BBC

Related Words

• distribution
• formation
• stationing