reassure

[ree-uh-shoor, -shur]

verb (used with object)

reassured, reassuring 

1. to restore to assurance or confidence.

   His praise reassured me.

   Synonyms: inspirit, comfort, hearten, encourage

2. to assure again.

3. to reinsure.

reassure

/ ˌriːəˈʃʊə /

verb

1. to relieve (someone) of anxieties; restore confidence to

2. another term for reinsure

Other Word Forms

• reassurance noun
• reassuredly adverb
• reassurement noun
• reassurer noun
• reassuringly adverb

Word History and Origins

Origin of reassure¹

First recorded in 1590–1600; re- + assure

Example Sentences

Executives have a shot at reassuring the market on Thursday, when the company reports its third quarter results, but analysts aren’t optimistic.

Read more on Barron's

These days, reassuring investors means showing you can shrink your exposure to the program.

Read more on The Wall Street Journal

At the picturesque University of Memphis, in a wealthy enclave, first-year student Claire Norwood, 18, feels reassured the troops are in town.

Read more on The Wall Street Journal

The bank more importantly flagged “resilient auto customer behavior” in its U.S. division, which is reassuring given recent jitters, analysts write.

Read more on The Wall Street Journal

"And I want to reassure those students, and their parents, and the teachers affected, that we'll be making every investigation into how this happened."

Read more on Barron's

Related Words

• assure 
• bolster 
• buoy 
• cheer 
• comfort 
• console 
• convince 
• encourage 
• hearten 
• inspire 
• relieve