rebrand

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

Example Sentences

The relationship is a "rebranding for both of them in a very interesting and unexpected way", said Jose Rodriguez, a professor of Communication Studies at California State University Long Beach.

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There were high-profile stumbles, including jettisoning staff of the tiny Turner Classic Movies channel and an ill-conceived rebrand of its streamer to “Max” before changing the name back to HBO Max.

Read more on Los Angeles Times

Over the summer, the company rebranded its AI division, creating new teams, hiring top engineers and researchers from other elite labs, and giving the unit a new goal of so-called superintelligence.

Read more on The Wall Street Journal

What started as a rebranding ballooned into a full-fledged crisis that spooked investors, shook employees, angered customers and rattled the marketing industry.

Read more on The Wall Street Journal

Others rebranded race-based employee resource groups as part of marketing departments.

Read more on The Wall Street Journal