rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

Harbath thinks the rebrand has come to mark a genuine dividing line in the company’s history.

From Slate ● Oct. 28, 2026

Still, that rebrand for a failed technology helped out the company in other ways.

From Slate ● Oct. 28, 2026

Mikel Arteta may be attempting to rebrand them "finishers" but there's only one phrase in the footballing lexicon to sum up today's focus: super subs.

From BBC ● Oct. 16, 2026

White & Case recently revealed a new corporate branding identity, marking its first rebrand in 13 years.

From The Wall Street Journal ● Oct. 14, 2026

Some crafty bond market person had gazed upon the subprime mortgage sprawl, as an ambitious real estate developer might gaze upon Oakland, and found an opportunity to rebrand some of the turf.

From "The Big Short" by Michael Lewis

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