rebrand

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

Example Sentences

The company rebranded as Angel Studios and kept its content production and crowdfunding operation.

From Los Angeles Times

Despite lingering tensions, the three men continued to work together and were the key architects of New Labour, the rebranding aimed at making the party electable.

From BBC

When the slogan rolled out Saturday, it sounded like a campaign for Chipotle’s latest rebrand of the humble burrito.

From Los Angeles Times

But Prof Waters said it was "not a new system", and was instead a "cosmetic rebranding, tweaking and expansion of the same unreliable and punishing system as the one before".

From BBC

The contest has since been rebranded as the FIA Formula 2 Championship.

From BBC