primary video footage for a story, television show, or film, shot by the principal film crew and the director, recording both video and audio of the people interviewed for a news story or the lead actors in a film or show: The producer needed two crews to shoot A-roll and B-roll simultaneously to match the tricky weather conditions in the exterior scenes.: Compare B-roll (def. 2).
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How to use A-roll in a sentence
The love was greatly diminished—evidently this was not the force which kept the wheels of industry A-roll.King Coal | Upton Sinclair