ad captandum vulgus

[ ahd kahp-tahn-doo m woo l-goo s; English ad kap-tan-duh m vuhl-guh s ]
/ ɑd kɑpˈtɑn dʊm ˈwʊl gʊs; English æd kæpˈtæn dəm ˈvʌl gəs /

Latin.

in order to please the mob.

Origin of ad captandum vulgus

literally, for courting the crowd
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019