ad captandum vulgus

[ ahd kahp-tahn-doom wool-goos; English ad kap-tan-duhm vuhl-guhs ]

Latin.

1. in order to please the mob.

Word History and Origins

Origin of ad captandum vulgus¹

Literally, “for courting the crowd”

Example Sentences

I said this was a figure of rhetoric, employed by his Lordship ad captandum vulgus.

From Project Gutenberg

Their sole object was ad captandum vulgus; to create alarm about what was termed useless expense.

From Project Gutenberg

Some have described it as an ad captandum vulgus use of words, and others have called it rash, and unduly sceptical.

From Project Gutenberg