ad

¹ American  

[ad] / æd /

noun

1. advertisement.

2. advertising.

   an ad agency.

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-ad ² American  

1. a suffix occurring in loanwords from Greek denoting a group or unit comprising a certain number, sometimes of years: dyad; triad .

2. a suffix meaning “derived from,” “related to,” “concerned with,” “associated with” (oread ), introduced in loanwords from Greek (Olympiad; oread ), used sporadically in imitation of Greek models, as Dunciad , after Iliad .

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a.d. ³ American  

Or A.D.

abbreviation

1. in the year of the Lord; since Christ was born.

   Charlemagne was born in a.d. 742.

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ad ⁴ American  

[ad] / æd /

noun

Tennis.

1. advantage.

2. ad in, the advantage being scored by the server.

3. ad out, the advantage being scored by the receiver.

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-ad ⁵ American  

1. variant of -ade: ballad .

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a.d. ⁶ American  

abbreviation

1. before the day.

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ad ⁷ American  

[ad] / æd /

preposition

1. (in prescriptions) to; up to.

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-ad ⁸ American  

1. Anatomy, Zoology. a suffix forming adverbs from nouns signifying parts of the body, denoting a direction toward that part: dextrad; dorsad; mediad .

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a.d. ⁹ American  

abbreviation

1. after date.

2. autograph document.

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ad- ¹⁰ American  

1. a prefix occurring in loanwords from Latin, where it meant “toward” and indicated direction, tendency, or addition: adjoin . Usually assimilated to the following consonant; a-, ac-, af-, ag-, al-, an-, ap-, ar-, as-, at-.

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ad. ¹¹ American  

abbreviation

1. adverb.

2. advertisement.

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A.D. ¹² American  

abbreviation

1. active duty.

2. anno Domini. Also a.d.

3. art director.

4. assembly district.

5. assistant director.

6. athletic director.

7. average deviation.

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AD ¹ British  

abbreviation

1. anno Domini Compare BC

   70 ad

2. military active duty

3. military air defence

4. Dame of the Order of Australia

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-ad ² British  

suffix

1. a group or unit (having so many parts or members)

   triad

2. an epic poem concerning (the subject indicated by the stem)

   Dunciad

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ad- ³ British  

prefix

1. to; towards

   adsorb

   adverb

2. near; next to

   adrenal

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-ad ⁴ British  

suffix

1. denoting direction towards a specified part in anatomical descriptions

   cephalad

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ad ⁵ British  

/ æd /

noun

1. short for advertisement

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ad ⁶ British  

/ æd /

noun

1. Brit equivalent: van.  short for advantage

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ad ⁷ British  

abbreviation

1. Andorra

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Usage

Because anno Domini means “in the year of the Lord,” its abbreviation a.d. was originally placed before rather than after a date: The Roman conquest of Britain began in a.d. 43 (or began a.d. 43). In edited writing, it is still usually placed before the date. But, by analogy with the position of b.c. “before Christ,” which always appears after a date ( Caesar was assassinated in 44 b.c. ), a.d. is also frequently found after the date in all types of writing, including historical works: The Roman emperor Claudius I lived from 10 b.c. to 54 a.d. Despite its literal meaning, a.d. is also used to designate centuries, being placed after the specified century: the second century a.d.

In strict usage, _ad is only employed with specific years: he died in 1621 ad , but he died in the 17th century (and not the 17th century ad ). Formerly the practice was to write _ad preceding the date ( ad 1621 ), and it is also strictly correct to omit in when _ad is used, since this is already contained in the meaning of the Latin anno Domini (in the year of Our Lord), but this is no longer general practice. _bc is used with both specific dates and indications of the period: Heraclitus was born about 540 bc ; the battle took place in the 4th century bc

Etymology

Origin of ad¹

First recorded in 1795–1800; by shortening

Origin of -ad²

Greek -ad- (stem of -as ), specialization of feminine adjective-forming suffix, often used substantively

Origin of a.d.³

From Latin annō Dominī

Origin of ad⁴

First recorded in 1915–20; by shortening

Origin of a.d.⁶

From Latin ante diem

Origin of ad⁷

From Latin

Origin of -ad⁸

From the Latin word ad toward, anomalously suffixed to the noun; introduced as a suffix by Scottish anatomist John Barclay (1758–1826) in 1803

Origin of ad-¹⁰

< Latin ad, ad- (preposition and prefix) to, toward, at, about; cognate with at ¹

Example Sentences

Enticing audiences today, he says, involves a more personal touch than a big TV ad spend or a sponsorship deal.

From Los Angeles Times

Though ad spending is recovering, sales remain under pressure.

From The Wall Street Journal

It even made its way to a Super Bowl ad last year, and it is just one of the many ways the entertainment industry will remember Rob Reiner.

From Salon

Google said in response that advertisers on YouTube already recognize the differences between audio-only services and its video ad offerings.

From The Wall Street Journal

"Furthermore, by showing the model looking into a mirror, the ad emphasised physical appearance rather than health," the ASA said.

From BBC