verb (used without object)
BEAT THE DOLDRUMS WITH THIS WORD OF THE DAY QUIZ!
Origin of advert1
Words nearby advert
Definition for advert (2 of 2)
noun Chiefly British Informal.
Origin of advert2
What does advert mean?
Advert is short for advertisement. It is primarily used in the U.K. in the same way that American speakers use the word ad.
Advert is also a verb that means to call attention to or reference something. This is easy to remember since the purpose of advertisements is to get your attention.
Example: There are way too many adverts on this page.
Where does advert come from?
As a shortening of advertisement, advert has been in use since at least the 1800s. The first records of advert used as a verb come from around the 1400s. It comes from the Latin verb advertere, meaning “to turn one’s attention to (something),” from a combination of ad-, meaning “toward,” and vertere, “to turn.” The word advertise is based on the same root.
The very similar-looking verb avert is based on the same root as the verb advert but has just about the opposite meaning: to avert is to turn away or look away, but to advert is to turn one’s attention toward something. As a verb, advert is always followed by to. If a meeting goes off on a tangent, you could advert to the topic at hand. When you’re chatting with someone, you might briefly advert to something you just heard about—meaning you remark about it or comment on it. These are common actions, but advert is not a commonly used verb.
It is much more commonly used as a noun meaning “ad.” Speakers of British English see adverts in all the same places that American speakers see ads, and they have different names for those things, too, like the tele (TV) and the tube (subway).
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What are some other forms related to advert?
- adverts (plural)
What are some synonyms for advert?
What are some words that share a root or word element with advert?
What are some words that often get used in discussing advert?
What are some words advert may be commonly confused with?
How is advert used in real life?
When it refers to an advertisement, advert is used informally—exactly the same way ad is used.
American shows have way too many adverts.
— Don Dada 🇯🇲 (@AshhOnline) April 4, 2020
Let me tell you something I’m not watching a movie with adverts
— slept through the flight (@Kai_InTheKut) April 5, 2020
The new trend in taking vitamins. Ovaltine advert, 1946. pic.twitter.com/LycUjEZO5u
— Pulp Librarian (@PulpLibrarian) March 26, 2020
Try using advert!
Is advert used correctly in the following sentence?
Advert to the fine print on the advert before you sign up for the promotional deal.
Example sentences from the Web for advert
So, this commitment to tackle hidden adverts and overhaul the way people post on Instagram—making it difficult for users to ignore the law—is a welcome step forward.Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling|David Meyer|October 16, 2020|Fortune
Right from the start, Vivaldi blocks all web trackers and online ads, but you can tweak these settings and allow adverts on sites you want to support—like Popular Science, for example.
By 15, Shields was saying: “Nothing comes between me and my Calvins” in an advert for Calvin Klein underwear.
“Rage Against the Regime” read a sign taped onto a Carlsberg advert near my house.Ukraine’s Eurolution Is a PR Godsend for the Struggling E.U.|Vijai Maheshwari|December 11, 2013|DAILY BEAST
On the next occasion to which I feel bound to advert, her conduct was even more deserving of censure.The Evil Genius|Wilkie Collins
We will now advert to some of the common causes of imperfect hearing.
In treating of games, we may advert to a rendering of the Flying Horse, overlooked on a former occasion.The History of Signboards|Jacob Larwood
To this possibility, however, it was not the fashion to advert.Biographia Literaria|Samuel Taylor Coleridge
Your memorialists forbear to advert to the motives of such conduct, leaving them to be considered and appreciated by Congress.