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advert

1 American  
[ad-vurt] / ædˈvɜrt /

verb (used without object)

adverts, present (3rd person singular) adverted, past participle, past adverting present participle
  1. to remark or comment; refer (usually followed byto ).

    He adverted briefly to the news of the day.

    Synonyms:
    allude
  2. to turn the attention (usually followed byto ).

    The committee adverted to the business at hand.


advert 2 American  
[ad-vert] / ˈæd vərt /

noun

Chiefly British Informal.
adverts plural
  1. advertisement.


advert 1 British  
/ ˈædvɜːt /

noun

  1. informal short for advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

advert 2 British  
/ ədˈvɜːt /

verb

  1. to draw attention (to); refer (to)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does advert mean? Advert is short for advertisement. It is primarily used in the U. K. in the same way that American speakers use the word ad. Advert is also a verb that means to call attention to or reference something. This is easy to remember since the purpose of advertisements is to get your attention. Example: There are way too many adverts on this page.

Other Word Forms

Inflected Forms

Nouns

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of advert1

First recorded in 1375–1425; late Middle English a(d)verten, from Old French a(d)vertir (with ad- replacing a- a- 5 ), from Latin advertere “to pay attention,” literally, “to turn toward,” from ad- ad- + vertere “to turn”

Origin of advert2

By shortening

Explanation

This one's easy. An advert is an advertisement: just shorten advertisement, and you get advert. As a verb, to advert to something means to refer to it. The noun advert (AD-vert) shows up mostly in England, where people use it interchangeably with advertisement, as in "Did you see that advert in the paper? If you buy two pairs of socks, you get a third pair free!" The verb advert (ad-VERT), on the other hand, means to "make reference to," like the way your mom might advert to your messy room and unfinished chores when you complain that you're bored.

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Vocabulary lists containing advert

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

One advert described the product as a "reverse-engineered aircon unit" featuring "a liquid-compressed cooling cartridge".

From BBC • Jul. 10, 2026

But 24 hours later, Instagram replied saying it hadn't removed the advert because "our review team found that the advertiser's ad does not go against our community standards".

From BBC • Jul. 3, 2026

His work with Uruguay is hardly a convincing advert, and the performance crisis is clear.

From BBC • Jun. 26, 2026

Dettol said the advert, which has been removed following the backlash, was intended to criticise gender stereotypes, but that snippets of it that later circulated online distorted its core message.

From BBC • Jun. 23, 2026

But this was an advert to make you go to Malaysia on a holiday.

From "The Curious Incident of the Dog in the Night-Time" by Mark Haddon

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