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Synonyms

advertisement

American  
[ad-ver-tahyz-muhnt, ad-vur-tis-muhnt, -tiz-] / ˌæd vərˈtaɪz mənt, ædˈvɜr tɪs mənt, -tɪz- /

noun

  1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, or on the internet.

  2. a public notice, especially in print.

  3. the action of making generally known; a calling to the attention of the public.

    The news of this event will receive wide advertisement.


advertisement British  
/ -tɪz-, ədˈvɜːtɪsmənt /

noun

  1. Shortened forms: ad.   advert.  any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • preadvertisement noun
  • readvertisement noun
  • self-advertisement noun

Etymology

Origin of advertisement

First recorded in 1425–75; late Middle English, from Middle French avertissement; see origin at advertise, -ment

Explanation

A public notice promoting the sale of a certain item is called an advertisement. The word is often shortened to ad. They're on TV, on the radio, online, in the paper — you can't even escape advertisements at the movies. Although advertisements are usually meant to persuade, they aren't always just for selling goods. They're a great way to get the word out on just about anything. You can place an advertisement for all kinds of things: to look for your long-lost sister, to hire an employee, or to announce a local dance. Even way back in the 1600s, the British were posting advertisements for trips to a newfound place called "Virginia."

Keep Reading on Vocabulary.com

Vocabulary lists containing advertisement

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

This January, West apologised in a full-page advertisement in the Wall Street Journal, writing: "I am not a Nazi or an antisemite."

From BBC • Apr. 6, 2026

In other words, they must be made at the same time as the testimonial or endorsement, whether it’s in a brochure, advertisement, video presentation or social media.

From MarketWatch • Mar. 24, 2026

That amount, which created nothing but an advertisement for a product of dubious value to society, is the price of two Walt Disney Concert Halls and probably all of Gehry’s projects put together.

From Los Angeles Times • Mar. 20, 2026

An advertisement for the train service, in Korean and Mandarin, touted a new chapter in bilateral relations with the greeting: “Welcome, Chinese comrades!”

From The Wall Street Journal • Mar. 13, 2026

I cut out an advertisement for Kruschen Salts and stuck it in an old notebook where I put things from the papers that interest me.

From "The Stranger" by Albert Camus