again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

Watching AI-generated content, which is regurgitated again and again, fed to a zombie audience that no longer cares.

From The Wall Street Journal

Throughout the show, the seven K-pop stars thanked the "Army" again and again.

From BBC

I read it again and again until my body revolted.

From Los Angeles Times

While college basketball’s other superstars play musical chairs and top programs rebuild their entire rosters every offseason, he has decided again and again that the grass isn’t any greener away from West Lafayette, Ind.

From The Wall Street Journal

Only the water tasted good to me, though I grew embarrassed at asking again and again to be taken outside.

From Literature

Related Words

• frequently
• once again
• regularly
• repeatedly