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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

allured, alluring
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

allured, alluring
  1. to be attractive or tempting.

noun

  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • allurement noun
  • allurer noun
  • unallured adjective

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; lure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

It didn’t have the allure of, say, 2014, when a congressman threw a hot tub party.

From Slate • Mar. 30, 2026

Associate Professor Lindsay Kelley studies food and technology and says the allure of a cake picnic is in its design.

From BBC • Mar. 28, 2026

Kim, Khloé, Kourtney and the rest never had the “Mormon Wives”’ tradwife-adjacent allure, nor their stars’ devotion to fourth wall-breaking.

From Salon • Mar. 21, 2026

The allure of holding U.S. government debt is fading but investors have not thrown in the towel for one simple reason — their options are limited.

From MarketWatch • Mar. 12, 2026

It had crept over her imperceptibly: a kind of stirring, an allure.

From "Strange the Dreamer" by Laini Taylor