analytics

[ an-l-it-iks ]
/ ˌæn lˈɪt ɪks /

noun

(used with a singular verb) Logic. the science of logical analysis.
(used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software: digital marketers with a strong knowledge of Web analytics; selecting the best analytics tools.
(used with a plural verb) the patterns and other meaningful information gathered from the analysis of data: an abundance of actionable analytics to help you deliver a better customer experience.

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Origin of analytics

First recorded in 1580–90; see origin at analytic, -ics
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

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