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are toning

  • present progressive
    of tone.
    tone
    noun
    any sound considered with reference to its quality, pitch, strength, source, etc..

Example Sentences

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See Examples For:

North Korean state media are toning down their traditionally hostile rhetoric, and presenting the North Korean leader as a warmer man, with a cleaner image.

From BBC ● Apr. 20, 2018

Although big-box stores — Target, Macy’s and Best Buy among them — continue to open Thanksgiving Day, many are toning down the hoopla.

From Washington Post ● Nov. 23, 2017

Companies that typically go for ads with shock value are toning them down as they try to get the most out of the estimated $4 million that 30-second Super Bowl spots cost this year.

From Seattle Times ● Jan. 29, 2014

“I like that they have movement and are toning but also give me a chance to creatively express myself,” she said.

From New York Times ● Jun. 9, 2011

Meanwhile, the differences between the three are toning down; "Orthodoxy has become less 'orthodox' in the older European sense, so has the Reform movement grown more traditional, especially in very recent years."

From Time Magazine Archive