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are toning

  • present progressive
    of tone.
    tone
    noun
    any sound considered with reference to its quality, pitch, strength, source, etc..

Example Sentences

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See Examples For:

North Korean state media are toning down their traditionally hostile rhetoric, and presenting the North Korean leader as a warmer man, with a cleaner image.

From BBC Apr. 20, 2018

Although big-box stores — Target, Macy’s and Best Buy among them — continue to open Thanksgiving Day, many are toning down the hoopla.

From Washington Post Nov. 23, 2017

Companies that typically go for ads with shock value are toning them down as they try to get the most out of the estimated $4 million that 30-second Super Bowl spots cost this year.

From Seattle Times Jan. 29, 2014

“I like that they have movement and are toning but also give me a chance to creatively express myself,” she said.

From New York Times Jun. 9, 2011

Meanwhile, the differences between the three are toning down; "Orthodoxy has become less 'orthodox' in the older European sense, so has the Reform movement grown more traditional, especially in very recent years."

From Time Magazine Archive