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argumentum ad hominem

/ Latin (ˌɑːɡjʊˈmɛntʊm æd ˈhɒmɪˌnɛm) /
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noun logic

fallacious argument that attacks not an opponent's beliefs but his motives or character
argument that shows an opponent's statement to be inconsistent with his other beliefs
an instance of either of these

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On the farm, the feed for chicks is significantly different from the roosters’; ______ not even comparable.
literally: argument to the person
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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