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Synonyms

assertive

American  
[uh-sur-tiv] / əˈsɜr tɪv /

adjective

  1. confidently aggressive or self-assured; positive: aggressive; dogmatic.

    He is too assertive as a salesman.

    Synonyms:
    forward, decisive, forceful
  2. having a distinctive or pronounced taste or aroma.


assertive British  
/ əˈsɜːtɪv /

adjective

  1. confident and direct in claiming one's rights or putting forward one's views

  2. given to making assertions or bold demands; dogmatic or aggressive

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does assertive mean? Assertive commonly means confident and direct when trying to get what one wants or saying what one wants to say. It can also mean aggressive, forceful, or having a tendency to make demands.These two meanings are typically applied to people, their personalities, or their actions. Assertive is sometimes also applied to food to mean having a bold flavor.Example: If you want your work to be noticed, you have to be more assertive—you can’t just sit quietly at every meeting.

Other Word Forms

  • assertively adverb
  • assertiveness noun
  • nonassertive adjective
  • nonassertively adverb
  • nonassertiveness noun
  • overassertive adjective
  • overassertively adverb
  • overassertiveness noun
  • pseudoassertive adjective
  • pseudoassertively adverb
  • unassertive adjective
  • unassertively adverb
  • unassertiveness noun

Etymology

Origin of assertive

First recorded in 1555–65; assert + -ive

Compare meaning

How does assertive compare to similar and commonly confused words? Explore the most common comparisons:

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Her contemporary approach blends intimate ballads with hip-hop beats and assertive attitude, while she leans further than some in the direction of jazzy soul.

From The Wall Street Journal

Last week, Foreign Secretary Yvette Cooper told the BBC the UK was working with European allies on "more assertive" action against shadow fleet vessels.

From BBC

One swift pinch of an ear, one assertive push behind a knee, and Kevin the yak was down without even entirely realizing that he’d fallen.

From Literature

Since then, the Traoré-led junta has tightened its grip on the country, expelling French forces, adopting an assertive nationalist stance and recently reinstating the death penalty, including for crimes of high treason.

From BBC

Cooper promised more "assertive action" to "tighten the chokehold" on the shadow fleet with more "disruption" and "enforcement measures".

From BBC