[ uh-shoor-uhns, -shur- ]
/ əˈʃʊər əns, -ˈʃɜr- /


a positive declaration intended to give confidence: He received assurances of support for the project.
promise or pledge; guaranty; surety: He gave his assurance that the job would be done.
full confidence; freedom from doubt; certainty: to act in the assurance of success.
freedom from timidity; self-confidence; belief in one's abilities: She acted with speed and assurance.
presumptuous boldness; impudence.
Chiefly British. insurance.

Origin of assurance

1325–75; Middle English ass(e)ura(u)nce < Middle French ass(e)urance. See assure, -ance

Related forms

pre·as·sur·ance, noun

Can be confused

assurance insurance

Synonym study

3. See trust. 4. See confidence. Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for assurance

British Dictionary definitions for assurance


/ (əˈʃʊərəns) /


a statement, assertion, etc, intended to inspire confidence or give encouragementshe was helped by his assurance that she would cope
a promise or pledge of supporthe gave an assurance of help when needed
freedom from doubt; certaintyhis assurance about his own superiority infuriated her
forwardness; impudence
mainly British insurance providing for certainties such as death as contrasted with fire or theft
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012