bait-and-switch

American  

[beyt-n-swich] / ˈbeɪt nˈswɪtʃ /

adjective

1. denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher-priced item that is available.

---

noun

1. an act or instance of such practice.

bait and switch Idioms  

1. A deceptive commercial practice in which customers are induced to visit a store by an advertised sale item and then are told that it is out of stock or that it is far inferior to some more expensive item. For example, I won't buy a car from this outfit; they're notorious for their bait and switch tactics. The verb to bait has meant to supply a hook or trap with a morsel of food so as to attract a fish or animal since about 1300; the verb to switch has meant to change, alter, or transfer from one thing to another since the 1890s. The pairing of the two, however, dates only from the 1920s, although the practice is surely much older. It is called switch-selling in Britain.

---

Etymology

Origin of bait-and-switch

First recorded in 1955–60

Example Sentences

In the used-car market, ‘bait-and-switch’ pricing is rampant.

From MarketWatch

Meanwhile, in the used-car market, “bait-and-switch” pricing is rampant.

From MarketWatch

If a dealership lists a fair, all-in price online, they risk looking more expensive than a competitor who uses deceptive bait-and-switch pricing to lure customers in.

From MarketWatch

Federal and state agencies also must be empowered with the resources to penalize bait-and-switch tactics swiftly.

From MarketWatch

Some viewers took to social media to complain about what they saw as a bait-and-switch, or to relay that their fellow partygoers had let out collective groans and boos at the end of the ad.

From The Wall Street Journal

Related Words

• chicanery
• deceit
• dishonesty
• razzle-dazzle
• scam
• shell game
• stunt