beat the drum for

Praise, promote, publicize, as in He's always beating the drum for his division, which actually has done very well. This term transfers the literal striking of a drum for ceremonial or other purposes to touting the virtues of a person, group, or product. [Mid-1900s]


Nearby words

  1. beat someone at his or her own game,
  2. beat the air,
  3. beat the band,
  4. beat the bushes for,
  5. beat the clock,
  6. beat the dutch,
  7. beat the living daylights out of,
  8. beat the meat,
  9. beat the pants off,
  10. beat the rap

The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.