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Synonyms

big idea

American  

noun

Informal.
  1. any plan or proposal that is grandiose, impractical, and usually unsolicited.

    You're always coming around here with your big ideas.

  2. purpose; intention; aim.

    What's the big idea of shouting at me?


Etymology

Origin of big idea

An Americanism dating back to 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.

From Slate • Apr. 23, 2026

The big idea was to take Tesla’s learnings from its self-driving technology, which uses software and cameras to autonomously drive automobiles.

From The Wall Street Journal • Jan. 3, 2026

But the body, the return to something purely sensorial, is Laxe’s big idea.

From Los Angeles Times • Sep. 6, 2025

While waiting for a delayed train on a cold railway station platform back in 2016 a 30-something tech enthusiast had his big idea.

From BBC • Dec. 21, 2024

I don’t think about Safer, and I don’t think about Dallas, or the taste test, or my big idea that may or may not work.

From "Liar & Spy" by Rebecca Stead