- of, for, or composed mostly of elderly women: the blue-rinse matinee audience.
Origin of blue-rinse
First recorded in 1975–80; so called from the bluish tinge produced by certain rinses used on gray hair
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- a rinse for tinting grey hair a silvery-blue colour
- denoting or typifying an elderly, well-groomed, socially active, and comparatively wealthy woman
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012