cross-promotion

American  

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

• cross-promotions
  plural

1. a marketing strategy in which a product or service is used to advertise another.

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Other Word Forms

Derived Forms

• cross-promotional
  adjective

Inflected Forms

Nouns

• cross-promotions
  plural

Example Sentences

See Examples For:

cross-promotion cross-promotions

The network appeared to bank on that cross-promotion and corporate synergy by casting her as The Bachelorette to resuscitate its long-term decline in ratings.

From BBC ● Mar. 21, 2026

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal ● Feb. 7, 2026

Thailand’s marketing restrictions have done little to curb practices like cross-promotion, said Nisachol Cetthakrikul, who has worked in the Thai health ministry and studied the law.

From Salon ● Mar. 23, 2024

The “Barbenheimer” moment generated fan-made merchandise, memes and plentiful cross-promotion of the two features.

From New York Times ● Dec. 7, 2023

The sporting cross-promotion between four studios — Universal, Warner Bros.,

From Seattle Times ● Jul. 14, 2023

Global media value of the many cross-promotions for “Spider-Man: Brand New Day,” according to Deadline, a record for Hollywood.

From The Wall Street Journal ● Aug. 3, 2026

Rivian has also already proven adept at coming up with its own effective cross-promotions.

From The Verge ● Jul. 21, 2021

The Disney merchandise and marketing machines are working at full tilt, using cross-promotions with companies including J.C.

From Los Angeles Times ● Nov. 21, 2019

I don’t see any top boxers going over to MMA, but I do think you’ll see more promoters trying cross-promotions like this.

From The Guardian ● Aug. 25, 2017

A: “Jaws” came out in the very early days of cross-promotions.

From Washington Times ● Jul. 28, 2016