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Showing results for cross-promotion. Search instead for brand promotion.

cross-promotion

American  
[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

  • cross-promotions
    plural
  1. a marketing strategy in which a product or service is used to advertise another.


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Derived Forms

Inflected Forms

Nouns

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The network appeared to bank on that cross-promotion and corporate synergy by casting her as The Bachelorette to resuscitate its long-term decline in ratings.

From BBC ● Mar. 21, 2026

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal ● Feb. 7, 2026

Scarlett Johansson’s “Eleanor the Great” had a glitzy premiere at Cannes and some novel cross-promotion with her stint co-hosting “Today” alongside Jenna Bush Hager.

From Salon ● Jan. 1, 2026

The “Barbenheimer” moment generated fan-made merchandise, memes and plentiful cross-promotion of the two features.

From New York Times ● Dec. 7, 2023

With each window spanning 3.5 hours, that’s almost 100 hours of college football programming — much of it unopposed and supported by cross-promotion.

From Seattle Times ● Jul. 20, 2022

Global media value of the many cross-promotions for “Spider-Man: Brand New Day,” according to Deadline, a record for Hollywood.

From The Wall Street Journal ● Aug. 3, 2026

“People want to support each other, so finding communities and cross-promotions can be a great way to bootstrap your success.”

From Los Angeles Times ● Apr. 25, 2022

Rivian has also already proven adept at coming up with its own effective cross-promotions.

From The Verge ● Jul. 21, 2021

I don’t see any top boxers going over to MMA, but I do think you’ll see more promoters trying cross-promotions like this.

From The Guardian ● Aug. 25, 2017

A: “Jaws” came out in the very early days of cross-promotions.

From Washington Times ● Jul. 28, 2016

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