Showing results for cross-promotion. Search instead for brand promotion.

cross-promotion

American

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

plural

cross-promotions

a marketing strategy in which a product or service is used to advertise another.

Other Word Forms

cross-promotional adjective

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The network appeared to bank on that cross-promotion and corporate synergy by casting her as The Bachelorette to resuscitate its long-term decline in ratings.

From BBC • Mar. 21, 2026

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal • Feb. 7, 2026

Luckily, Hulu and Vanderpump have lightened up on the subterfuge themselves, turning Season 2 into a competition show that doubles as an opportunity for cross-promotion.

From Salon • Apr. 24, 2025

The “Barbenheimer” moment generated fan-made merchandise, memes and plentiful cross-promotion of the two features.

From New York Times • Dec. 7, 2023

The sporting cross-promotion between four studios — Universal, Warner Bros.,

From Seattle Times • Jul. 14, 2023

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023