brand image

noun

1. the attributes of a brand as perceived by potential and actual customers

Example Sentences

Red Bull's brand image is about edginess, fun and disruption.

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Their share prices are particularly badly affected because the president has both decimated their supply chain strategies, and also risks greatly impairing their brand image amongst global consumers.

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The problems run deep, and we Democrats need to repair our brand image in very substantial ways.

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Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was "a bruise to M&S's trusted brand image".

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Their share prices are particularly badly affected because the President has both decimated their supply chains strategies, and also risks greatly impairing their brand image amongst global consumers.

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