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brand image

British  

noun

  1. the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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See Examples For:

For now, the ongoing turmoil has dented the group's brand image, say experts.

From BBC Aug. 23, 2026

Ever conscious of its brand image, Apple has made a name for itself by offering premium products.

From MarketWatch Aug. 2, 2026

Victoria’s Secret is hardly the first company to try to convey its brand image through its ticker symbol.

From The Wall Street Journal May 21, 2026

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's Mar. 1, 2026

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times Jul. 17, 2024

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