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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

brand names plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

See Examples For:

brand name brand-name

A Chinese company that sells caviar under the brand name Kaluga Queen is the world’s largest caviar producer.

From The Wall Street Journal ● Jul. 13, 2026

NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.

From Los Angeles Times ● Jul. 8, 2026

WH Smith travel stores, in railway stations and airports, weren't part of the deal and the business kept the rights to the historic brand name.

From BBC ● Jul. 1, 2026

The vaccine in question competes with one marketed by the Australian company CSL Seqirus under the brand name Fluad.

From Barron's ● Jun. 26, 2026

Dressed in prison rags and old, beat-up sneakers so dirty that not even the brand name shows.

From "Like Vanessa" by Tami Charles

All of the major brand-name medications people currently use for weight loss are based on one of two molecules: semaglutide or tirzepatide, and most are self-injected weekly.

From Los Angeles Times ● Jun. 23, 2026

It has already forced Novo Nordisk to lower prices of their brand-name drugs.

From BBC ● Jun. 3, 2026

Private-equity deal activity is increasing, though mostly for smaller consumer-facing law firms or AI-focused startups rather than brand-name corporate firms.

From The Wall Street Journal ● May 1, 2026

The company is one of the world’s largest generic drugmakers, but it is just beginning to hit its stride as a maker of brand-name specialty products.

From Barron's ● Apr. 27, 2026

Now it’s a cosmetic fairground: silver trim, gold pillars, marquee lights, brand-name letters the size of a human head.

From "Cat's Eye" by Margaret Atwood