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brand stretching

British

noun

marketing another name for brand extension

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Brand stretching is a common tactic used in the marketing industry.

From BBC

It also appears they have been invited to contribute to government health campaigns that could carry their logo – the sort of brand stretching and credibility enhancing opportunity of which companies dream.

From The Guardian

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023