buzz word

noun

1. informal.
   a word, often originating in a particular jargon, that becomes a vogue word in the community as a whole or among a particular group

Example Sentences

To use a branding buzz word, Franco makes the whole exercise feel authentic.

From The Daily Beast

Indeed, “expectations” is the buzz word for entrée into the world of prestigious Washington boards.

From The Daily Beast

“Change” may have been the buzz word of 2008, but TV sure saw a lot of it in 2009.

From The Daily Beast