cachet

American  

[ka-shey, kash-ey, ka-she] / kæˈʃeɪ, ˈkæʃ eɪ, kaˈʃɛ /

noun

plural

cachets

1. an official seal, such as on a letter or document.

2. a distinguishing mark or feature; stamp.

   Relentless innovation is the cachet of success in the business world.

3. a sign or expression of approval, especially from a person who has a great deal of prestige.

4. superior status; prestige.

   In that country, any government job has a certain cachet.

5. Pharmacology. a hollow wafer for enclosing a bad-tasting medicine.

6. Philately. a firm name, slogan, or design stamped or printed on an envelope or folded letter.

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cachet British  

/ ˈkæʃeɪ /

noun

1. an official seal on a document, letter, etc

2. a distinguishing mark; stamp

3. prestige; distinction

4. philately

   1. a mark stamped by hand on mail for commemorative purposes

   2. a small mark made by dealers and experts on the back of postage stamps Compare overprint surcharge

5. a hollow wafer, formerly used for enclosing an unpleasant-tasting medicine

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Etymology

Origin of cachet

First recorded in 1630–40; from French: literally, “small hiding place,” from cache cache + -et -et

Example Sentences

Discretionary spending has become harder to win, and brands that once relied on premium positioning or Western cachet are finding fewer takers.

From MarketWatch

The Playhouse has not only cachet but geography.

From Los Angeles Times

The spotted bug has clung on to its cachet.

From The Wall Street Journal

“That gave me the cachet that gave me a place at the table, which has gotten me the Epstein story,” he said.

From The Wall Street Journal

As its political profile grew, so did Palantir’s cultural cachet—as a symbol of the AI revolution, tech patriotism and contrarian triumph.

From The Wall Street Journal

Related Words

• prestige
• stature