Cannes

How to use Cannes in a sentence

• That’s a takeaway they’re likely to repeat as Cannes this week may take a backseat for some attendees grappling with Zoom fatigue — as well as the draw of in-person meetings for those fully vaccinated.

  Marketing Briefing: ‘This year is tougher’: Another virtual Cannes Lions shifts focus to creativity as agency execs count on a return next year | Kristina Monllos | June 22, 2021 | Digiday

• Viewers get a glimpse of that magic in Bloom’s film Port Authority, which premiered at Cannes in 2019 and arrives on demand and digital on June 1 following a limited theatrical release.

  ‘I Don’t Want To Be a Trend.’ Leyna Bloom on Opening Doors for the Next Generation of Transgender Talent in Film and Fashion | Suyin Haynes | June 1, 2021 | Time

• If you ask marketers and agency execs about another year without an in-person Cannes, you’ll hear about the hopes for the festival to return properly in 2022.

  Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’ | Kristina Monllos | April 13, 2021 | Digiday

• “It used to be so easy,” said Hofherr, adding that some agencies have been too dependent on industry events like Cannes, Shoptalk and CES, among others, to cultivate new relationships and drum up new business.

  ‘It used to be so easy’: How networking has been reshaped by the coronavirus | Kristina Monllos | December 31, 2020 | Digiday

• In doing so, the experiential marketing effort wasn’t about getting as many people to attend a physical experience at an event like South by Southwest or Cannes Lions but focused on one family or small group.

  ‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis | Kristina Monllos | October 27, 2020 | Digiday