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catchline

[kach-lahyn]
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noun
  1. a word, phrase, or sentence used, especially in advertising or journalism, to arouse or call attention.
  2. a line in which a catchword appears.
  3. a line of lesser importance, set shorter or sometimes in smaller type than the lines above and beneath it.
  4. Theater. a line of comic dialogue expected to elicit laughter.
  5. slug1(def 10a).
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Origin of catchline

First recorded in 1865–70; catch + line1
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018