churn rate

[ churn reyt ]

noun

1. the percentage of customers, especially subscribers, that cease using a product or service in a given period of time:

   The streaming service lowered its churn rate to 3% by making its content indispensable to its key demographics.

2. the percentage of employees that leave a company in a given period of time, or the rate at which any group loses members:

   The churn rate in this congregation is huge, regardless of who the pastor is.

Word History and Origins

Origin of churn rate¹

An Americanism dating back to 1980–85