churn rate

[ churn-reyt ]

  1. the percentage of customers, especially subscribers, that cease using a product or service in a given period of time: The streaming service lowered its churn rate to 3% by making its content indispensable to its key demographics.

  2. the percentage of employees that leave a company in a given period of time, or the rate at which any group loses members: The churn rate in this congregation is huge, regardless of who the pastor is.

Origin of churn rate

An Americanism dating back to 1980–85
  • Also called churn [churn] /tʃɜrn/ .

Words Nearby churn rate Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024