churn rate

American  

[churn reyt] / ˈtʃɜrn ˌreɪt /

noun

1. the percentage of customers, especially subscribers, that cease using a product or service in a given period of time.

   The streaming service lowered its churn rate to 3% by making its content indispensable to its key demographics.

2. the percentage of employees that leave a company in a given period of time, or the rate at which any group loses members.

   The churn rate in this congregation is huge, regardless of who the pastor is.

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Etymology

Origin of churn rate

An Americanism dating back to 1980–85

Example Sentences

T-Mobile added a record 2.3 million post paid net customers over the quarter, which are subscribers who pay at the end of the billing cycle rather than upfront, with a churn rate of 0.89%.

From Barron's

Analysts were expecting 1.5 million additions at a churn rate of 1.1%.

From Barron's

Data from analytics firm Antenna shows Disney+'s so-called churn rate - the percentage of subscribers who cancel each month - jumped from a 4% average to 8%, which equates to about three million cancellations, while Hulu's rose to 10% or more than 4 million.

From BBC

Disney+ and Hulu lost millions more subscribers in September compared to recent months, while Netflix saw its churn rate hold steady at 2%.

From BBC

Zaslav said Max is succeeding at retaining subscribers, as it had its lowest “churn” rate in its history.

From Los Angeles Times