churn rate
Americannoun
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the percentage of customers, especially subscribers, that cease using a product or service in a given period of time.
The streaming service lowered its churn rate to 3% by making its content indispensable to its key demographics.
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the percentage of employees that leave a company in a given period of time, or the rate at which any group loses members.
The churn rate in this congregation is huge, regardless of who the pastor is.
Etymology
Origin of churn rate
An Americanism dating back to 1980–85
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Antenna says Paramount+ recorded a churn rate of 7.4% in January, while HBO Max saw a churn rate of 6.1%.
From MarketWatch • Mar. 2, 2026
Analysts were expecting 1.5 million additions at a churn rate of 1.1%.
From Barron's • Oct. 23, 2025
Disney+ and Hulu lost millions more subscribers in September compared to recent months, while Netflix saw its churn rate hold steady at 2%.
From BBC • Oct. 20, 2025
T-Mobile's churn rate, which refers to the percentage of customers who stopped using the company's services, was better than its rivals at 0.77%.
From Reuters • Jul. 27, 2023
Peloton also reported Thursday a monthly churn rate among subscribers of less than 1 percent — a good sign for the company.
From Washington Post • Jan. 22, 2022
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
