clickthrough

or click-through

[klik-throo]

noun Computers.

the act of clicking on an advertisement or other link to go to another website, especially a retail site: The store gets lots of clickthroughs from social media.

Also called clickthrough rate, clickthrough percentage. a percentage obtained by dividing the number of clicks on a link, especially an advertisement, by the number of times the link was viewed: a successful ad with a clickthrough of three percent.

Origin of clickthrough

First recorded in 1995–2000

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for click through

click through

verb (tr, adverb)

to navigate around (a website) using the links provided to move onto different pages

adjective click-through

(of a website) able to be navigated by means of links between different pages

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012