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clickthrough

or click-through

[klik-throo]
noun Computers.
  1. the act of clicking on an advertisement or other link to go to another website, especially a retail site: The store gets lots of clickthroughs from social media.
  2. Also called clickthrough rate, clickthrough percentage. a percentage obtained by dividing the number of clicks on a link, especially an advertisement, by the number of times the link was viewed: a successful ad with a clickthrough of three percent.
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Origin of clickthrough

First recorded in 1995–2000
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for click through

click through

verb (tr, adverb)
  1. to navigate around (a website) using the links provided to move onto different pages
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adjective click-through
  1. (of a website) able to be navigated by means of links between different pages
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012