consumerize

especially British, con·sum·er·ise

[kuhn-soo-muh-rahyz]

verb (used with object)

consumerized, consumerizing 

1. to make (goods or a product) suitable or available for mass consumption.

   to consumerize computers by making them cheaper.

2. to encourage or foster the widespread consumption of (goods or a product).

Other Word Forms

• consumerization noun

Word History and Origins

Origin of consumerize¹

consumer + -ize

Example Sentences

Allergan is not unique in its efforts to consumerize medicine.

Read more on New York Times

It’s the first product to consumerize light-field photography, a technology that captures the direction of light in a scene as well as its color and intensity.

Read more on Time

"When I talk to CIOs, users may want to consumerize, but I have to maintain enterprise greatness."

Read more on BusinessWeek

"One thing Apple has proven is that they can consumerize new concepts, new technologies," said Tim Bajarin, president of Creative Strategies, a consulting firm.

Read more on Reuters