content marketing

[ kon-tent mahr-ki-ting ]
/ ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.

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Origin of content marketing

First recorded in 1980–85
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020