content marketing

[ kon-tent mahr-ki-ting ]

  1. marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.

Origin of content marketing

First recorded in 1980–85

Words Nearby content marketing Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use content marketing in a sentence