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content marketing
[ kon-tent mahr-ki-ting ]
noun
- marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way:
content marketing through blogs and email newsletters.
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Word History and Origins
Origin of content marketing1
First recorded in 1980–85
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Example Sentences
Optimization isn’t the be-all and end-all of content marketing.
From Search Engine Watch
You need a creative and consistent content marketing strategy to convert search engine users.
From Search Engine Watch
James Parsons is the founder of Content Powered, a blog management & content marketing company.
From Search Engine Watch
Consider how short bits of information better suit the brand’s wider content marketing strategy.
From Search Engine Watch
To stay competitive and relevant, a media rep must master any number of skills from search to content marketing to event marketing to social to name just a few – all while understanding his customer’s business.
From Digiday
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