content marketing

[ kon-tent mahr-ki-ting ]

noun

marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.

Origin of content marketing

First recorded in 1980–85

Optimization isn’t the be-all and end-all of content marketing.
A small business’ step-by-step guide to dominating local search in 2021 | Joseph Dyson | February 10, 2021 | Search Engine Watch
You need a creative and consistent content marketing strategy to convert search engine users.
Four marketing strategies to increase app store downloads and engagement | Guy Sheetrit | January 22, 2021 | Search Engine Watch
James Parsons is the founder of Content Powered, a blog management & content marketing company.
Core Web Vitals report: 28 Ways to supercharge your site | James Parsons | January 13, 2021 | Search Engine Watch
Consider how short bits of information better suit the brand’s wider content marketing strategy.
Five strategies to promote your business using LinkedIn Stories | Aayush | December 31, 2020 | Search Engine Watch
To stay competitive and relevant, a media rep must master any number of skills from search to content marketing to event marketing to social to name just a few – all while understanding his customer’s business.
‘No is not an option’: Confessions of a sales executive | jim cooper | December 29, 2020 | Digiday

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