promoter

American  

[pruh-moh-ter] / prəˈmoʊ tər /

noun

• promoters
  plural

1. a person or thing that promotes, furthers, or encourages.

2. a person who initiates or takes part in the organizing of a company, development of a project, etc.

3. a person who organizes and provides financial backing for a sporting event or entertainment.

4. Chemistry. any substance that in small amounts is capable of increasing the activity of a catalyst.

5. Also called collector. Metallurgy. a water-repellent reagent enhancing the ability of certain ores to float so that they can be extracted by the flotation process.

6. Genetics.

   1. a site on a DNA molecule at which RNA polymerase binds and initiates transcription.

   2. a gene sequence that activates transcription.

7. Obsolete. an informer.

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promoter British  

/ prəˈməʊtə /

noun

1. a person or thing that promotes

2. a person who helps to organize, develop, or finance an undertaking

3. a person who organizes and finances a sporting event, esp a boxing match

4. chem a substance added in small amounts to a catalyst to increase its activity

5. genetics a sequence of nucleotides, associated with a structural gene, that must bind with messenger RNA polymerase before transcription can proceed

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promoter Scientific  

/ prə-mō′tər /

1. The region of an operon that acts as the initial binding site for RNA polymerase.

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Other Word Forms

Derived Forms

• self-promoter
  noun

Inflected Forms

Nouns

• promoters
  plural

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Etymology

Origin of promoter

First recorded in 1400–50; late Middle English; promote + -er ¹; replacing earlier promotour, from Anglo-French

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Explanation

If you’ve been trying to get anyone and everyone to go see your friend’s band perform, then you could call yourself a promoter of that band. A promoter is a supporter, advocate, or booster for a person, group, or event. A promoter is an active supporter of something. A promoter of democracy, for example, is someone who tries to spread democracy throughout the world. Being a promoter is also a profession; one might be hired to make arrangements and generate publicity for some form of public entertainment, like a boxing match or a concert. Perhaps if you tell enough people about your friend's band, the band will hire you as its official promoter.

Example Sentences

See Examples For:

promoter promoters

By selling tickets without a traditional promoter involved, Cook could pocket most of the profits.

From The Wall Street Journal ● Nov. 6, 2026

Jordan Firstman stars in and directs this predictable dramedy about a gay club promoter who finds out he is the father of a 10-year-old boy.

From The Wall Street Journal ● Nov. 5, 2026

Comedian Karen Dunbar has cancelled most of her upcoming tour, claiming she has not been paid by her promoter for previous shows.

From BBC ● Nov. 4, 2026

But we’ve never seen an instant parent quite like Jordan Firstman‘s party promoter Peter in “Club Kid,” the Cannes Film Festival sensation that Firstman impressively directed and wrote for himself.

From Los Angeles Times ● Nov. 4, 2026

The Washington visit launched Lawrence into the role of the hydrogen bomb’s most prominent and credible promoter.

From "Big Science" by Michael Hiltzik

Another, oft-overlooked aspect of how AI promoters talk about their products’ consciousness is its role as a legal dodge.

From Los Angeles Times ● Nov. 3, 2026

I asked Megan why marketers are acting like party promoters.

From The Wall Street Journal ● Oct. 5, 2026

Gazprom Arena said in August that it had not signed a rental agreement with the concert promoters and so the gig could not take place on its site.

From BBC ● Oct. 1, 2026

But for all that, the celebrity endorsements worked … at least for the currency promoters, and in many cases for the celebrities.

From MarketWatch ● Sep. 23, 2026

Fair promoters wanted Seabiscuit to be an exhibit.

From "Seabiscuit: An American Legend" by Laura Hillenbrand

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Related Words

• advertiser
• advocate
• backer
• booster
• organizer
• publicist
• sponsor

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