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Synonyms

promote

American  
[pruh-moht] / prəˈmoʊt /

verb (used with object)

promoted, promoting
  1. to help or encourage to exist or flourish; further.

    to promote world peace.

    Synonyms:
    support, help, assist, advance, forward, back, abet
    Antonyms:
    obstruct, discourage
  2. to advance in rank, dignity, position, etc. (demote ).

    Synonyms:
    exalt, raise, elevate
    Antonyms:
    abase, degrade, demote
  3. Education. to put ahead to the next higher stage or grade of a course or series of classes.

  4. to aid in organizing (business undertakings).

  5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

  6. Informal. to obtain (something) by cunning or trickery; wangle.


promote British  
/ prəˈməʊt /

verb

  1. to further or encourage the progress or existence of

  2. to raise to a higher rank, status, degree, etc

  3. to advance (a pupil or student) to a higher course, class, etc

  4. to urge the adoption of; work for

    to promote reform

  5. to encourage the sale of (a product) by advertising or securing financial support

  6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • prepromote verb (used with object)
  • promotability noun
  • promotable adjective
  • promotion noun
  • promotional adjective
  • self-promoting adjective
  • unpromotable adjective
  • unpromoted adjective

Etymology

Origin of promote

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; pro- 1, motive

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The West Hollywood company had partnered with the DJ and college influencers who posted videos with that song on TikTok and Instagram to promote the event and the app.

From Los Angeles Times

"Our data mirror that phenomenon; when we removed the sensory PIEZO2 pathway, contractions weakened, suggesting that some nerve feedback promotes labor."

From Science Daily

Soccer Foundation to promote the growth of the sport in the U.S.

From Los Angeles Times

Research also suggests it may have probiotic effects that promote healthier bacteria in both the mouth and the gut.

From Science Daily

"Adelaide United has always been committed to fostering an inclusive environment for players, staff and supporters, and we remain proud of our ongoing work to promote inclusion across football."

From BBC