[ koo-ey-iz-uh m, koo-ey-iz- ]
/ kuˈeɪ ɪz əm, ˈku eɪˌɪz- /


a method of self-help stressing autosuggestion, popular especially in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”

Origin of Couéism

From the French word couéisme, dating back to 1920–25. See Coué, -ism Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019