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Couéism

[ koo-ey-iz-uhm, koo-ey-iz- ]
/ kuˈeɪ ɪz əm, ˈku eɪˌɪz- /
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noun
a method of self-help stressing autosuggestion, popular especially in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”
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Origin of Couéism

From the French word couéisme, dating back to 1920–25. See Coué, -ism
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021
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