Couéism

American

[koo-ay-iz-uhm, koo-ay-iz-] / kuˈeɪ ɪz əm, ˈku eɪˌɪz- /

noun

a method of self-help stressing autosuggestion, popular especially in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”

From the French word couéisme, dating back to 1920–25. See Coué, -ism

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023