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advertising

or ad·ver·tiz·ing

[ad-ver-tahy-zing]
noun
  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
  2. paid announcements; advertisements.
  3. the profession of planning, designing, and writing advertisements.
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Origin of advertising

First recorded in 1520–30; advertise + -ing1
Related formscoun·ter·ad·ver·tis·ing, nounpro·ad·ver·tis·ing, adjectivepro·ad·ver·tiz·ing, adjectiveself-ad·ver·tis·ing, adjective, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for counter-advertising

advertising

sometimes US advertizing

noun
  1. the promotion of goods or services for sale through impersonal media, such as radio or television
  2. the business that specializes in creating such publicity
  3. advertisements collectively; publicity
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012