counterprogram

American  

[koun-ter-proh-gram, ‑gruhm] / ˈkaʊn tərˌproʊ græm, ‑grəm /

verb (used with object)

counterprogramed, counterprogrammed, counterprograming, counterprogramming

1. to schedule (a broadcast on radio or television) to compete with one on another station.

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verb (used without object)

counterprogramed, counterprogrammed, counterprograming, counterprogramming

1. to engage in such scheduling of broadcasts.

Etymology

Origin of counterprogram

First recorded in 1960–65; counter- ( def. ) + program ( def. )

Example Sentences

For some reason, his attempt to "counterprogram" the first night of the DNC was a lackluster speech in front of a small group of people and some manufacturing equipment.

From Salon

And with each attempt to counterprogram against my own instincts, I became more frustrated and dissatisfied.

From New York Times

It’s not uncommon for studios to counterprogram films in different genres on a big weekend, but the stark differences between an intense, serious-minded picture about the man who oversaw the development of the atomic bomb and a lighthearted, candy-colored anthropomorphizing of a childhood doll quickly became the stuff of viral fodder.

From Seattle Times

“If the show is back in town, Fox can either try to counterprogram or buy into it. Right now, what is the counterprogramming?”

From Washington Times

“We want to show Paul respect out there. But he can only book three headliners, and our phone is ringing with acts who want to play. My personal view is that we should counterprogram the festival.”

From Los Angeles Times