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couponing

[ koo-pon-ing, kyoo- ]

noun

  1. the practice of distributing discount coupons to consumers as a form of product promotion.
  2. the activity of seeking out or saving discount coupons to save money on food or household purchases.


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Word History and Origins

Origin of couponing1

First recorded in 1950–55; coupon + -ing 1
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Example Sentences

As marketers focus on first-party data, brands will likely bolster loyalty programs, as well as “offer limited-time-offers, opt-in deals, couponing, and manage affiliate programs to build the volume of consenting consumers,” explained McElvain.

From Digiday

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