couponing

[koo-pon-ing, kyoo-]

noun

the practice of distributing discount coupons to consumers as a form of product promotion.
the activity of seeking out or saving discount coupons to save money on food or household purchases.

Origin of couponing

First recorded in 1950–55; coupon + -ing1
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019