couponing

[ koo-pon-ing, kyoo- ]

/ ˈku pɒn ɪŋ, ˈkyu- /

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noun

the practice of distributing discount coupons to consumers as a form of product promotion.

the activity of seeking out or saving discount coupons to save money on food or household purchases.

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Origin of couponing

First recorded in 1950–55; coupon + -ing¹

As marketers focus on first-party data, brands will likely bolster loyalty programs, as well as “offer limited-time-offers, opt-in deals, couponing, and manage affiliate programs to build the volume of consenting consumers,” explained McElvain.
Marketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes|Kristina Monllos|March 9, 2021|Digiday