creative

[kree-ey-tiv]

adjective

1. having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.

   Research supports the claim that children are most creative in the early grades, before middle school.

   In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.

2. resulting from originality of thought, expression, etc.; imaginative.

   creative writing.

3. originative; productive (usually followed byof ).

   Marx believed that labor alone was creative of value, not property ownership.

4. Facetious.,  using or creating exaggerated or skewed data, information, etc..

   creative bookkeeping.

noun

1. the people who design and produce artwork, video, copy, etc., for a business, typically in service of advertising and other aspects of marketing.

   Creative really hit this one out of the park—we’ve doubled our conversion rate almost overnight.

2. material made for advertising and other aspects of marketing, as a billboard, video ad, or web page design, or the activity of designing and producing it.

   In our latest campaign for a luxury services client, we used an AI platform to fine-tune creative based on user behavior.

3. a person who is an artist, writer, designer, etc., typically one employed by a business to work in advertising or other aspects of marketing.

   You’ll have to hire at least one new senior-level creative to keep up with the client’s expansion plans.

creative

/ kriːˈeɪtɪv /

adjective

1. having the ability to create

2. characterized by originality of thought; having or showing imagination

   a creative mind

3. designed to or tending to stimulate the imagination

   creative toys

4. characterized by sophisticated bending of the rules or conventions

   creative accounting

noun

1. a creative person, esp one who devises advertising campaigns

Other Word Forms

• creatively adverb
• creativeness noun
• anticreative adjective
• anticreatively adverb
• anticreativeness noun
• noncreative adjective
• noncreatively adverb
• noncreativeness noun
• subcreative adjective
• subcreatively adverb
• subcreativeness noun
• uncreative adjective
• uncreatively adverb
• uncreativeness noun
• creativity noun

Word History and Origins

Origin of creative¹

First recorded in 1670–80; create + -ive

Example Sentences

Among the newer offerings: lesser-known regional specialties, festive favorites from diverse cultural traditions, and creative spins from celebrity chefs and bakers.

Read more on The Wall Street Journal

In creative work, dreams are her muses and her lens through which to see her visions more clearly.

Read more on Los Angeles Times

The only thing that can affect her creative output, she says, is “whether you’re telling the truth or not, and how honest you’re being.”

Read more on Los Angeles Times

"AI opens new creative possibilities, but the real strategic question isn't whether brands can personalise everything - it's whether they should, and what they risk losing if they do."

Read more on BBC

In his message to the Builders AI Forum at the Pontifical Gregorian University on Nov. 7, he wrote that AI, “like all human invention, springs from the creative capacity that God has entrusted to us.”

Read more on The Wall Street Journal

Related Words

• gifted 
• ingenious 
• innovative 
• inventive 
• original 
• productive 
• prolific 
• visionary