creative

American  

[kree-ey-tiv] / kriˈeɪ tɪv /

adjective

1. having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.

   Research supports the claim that children are most creative in the early grades, before middle school.

   In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.

2. resulting from originality of thought, expression, etc.; imaginative.

   creative writing.

3. originative; productive (usually followed byof ).

   Marx believed that labor alone was creative of value, not property ownership.

4. Facetious. using or creating exaggerated or skewed data, information, etc..

   creative bookkeeping.

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noun

1. the people who design and produce artwork, video, copy, etc., for a business, typically in service of advertising and other aspects of marketing.

   Creative really hit this one out of the park—we’ve doubled our conversion rate almost overnight.

2. material made for advertising and other aspects of marketing, as a billboard, video ad, or web page design, or the activity of designing and producing it.

   In our latest campaign for a luxury services client, we used an AI platform to fine-tune creative based on user behavior.

3. a person who is an artist, writer, designer, etc., typically one employed by a business to work in advertising or other aspects of marketing.

   You’ll have to hire at least one new senior-level creative to keep up with the client’s expansion plans.

creative British  

/ kriːˈeɪtɪv /

adjective

1. having the ability to create

2. characterized by originality of thought; having or showing imagination

   a creative mind

3. designed to or tending to stimulate the imagination

   creative toys

4. characterized by sophisticated bending of the rules or conventions

   creative accounting

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noun

1. a creative person, esp one who devises advertising campaigns

Other Word Forms

• anticreative adjective
• anticreatively adverb
• anticreativeness noun
• creatively adverb
• creativeness noun
• creativity noun
• noncreative adjective
• noncreatively adverb
• noncreativeness noun
• subcreative adjective
• subcreatively adverb
• subcreativeness noun
• uncreative adjective
• uncreatively adverb
• uncreativeness noun

Etymology

Origin of creative

First recorded in 1670–80; create + -ive

Example Sentences

Then writer-director Scott Cooper pitched the singer on a film about a small slice of his life “where he was at his personal lowest but his creative best.”

From The Wall Street Journal

The long consignment to the wilderness thwarts “preservation, access, education, creative reuse, scholarship, etc., when most of the works are out of circulation and not benefiting any rights holders.”

From Los Angeles Times

The Nature Conservancy, a more than 70-year-old nonprofit, focuses on ocean and land stewardship, as well as shaping state and federal policy — and coming up with “creative solutions,” Bonham said.

From Los Angeles Times

For services to music and higher education and to the creative industries.

From BBC

“The Board must be refreshed so that creative, brand-first experience is empowered,” Wilson said in a statement.

From MarketWatch

Related Words

• gifted
• ingenious
• innovative
• inventive
• original
• productive
• prolific
• visionary