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cross-promotion

American

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

plural

cross-promotions

a marketing strategy in which a product or service is used to advertise another.

Other Word Forms

cross-promotional adjective

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The network appeared to bank on that cross-promotion and corporate synergy by casting her as The Bachelorette to resuscitate its long-term decline in ratings.

From BBC • Mar. 21, 2026

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal • Feb. 7, 2026

Scarlett Johansson’s “Eleanor the Great” had a glitzy premiere at Cannes and some novel cross-promotion with her stint co-hosting “Today” alongside Jenna Bush Hager.

From Salon • Jan. 1, 2026

We expect loads of cross-promotion and several doubleheaders throughout the fall.

From Seattle Times • May 31, 2024

The “Barbenheimer” moment generated fan-made merchandise, memes and plentiful cross-promotion of the two features.

From New York Times • Dec. 7, 2023

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023