Dictionary.com
Thesaurus.com
Showing results for cross-promotion. Search instead for cruise promotions.

cross-promotion

American  
[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

  • cross-promotions
    plural
  1. a marketing strategy in which a product or service is used to advertise another.


Other Word Forms

Derived Forms

Inflected Forms

Nouns

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The network appeared to bank on that cross-promotion and corporate synergy by casting her as The Bachelorette to resuscitate its long-term decline in ratings.

From BBC Mar. 21, 2026

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal Feb. 7, 2026

The law banned the marketing of infant formula and outlawed cross-promotion, but it still allowed advertising on products for 1- to 3-year-olds.

From Salon Mar. 23, 2024

The “Barbenheimer” moment generated fan-made merchandise, memes and plentiful cross-promotion of the two features.

From New York Times Dec. 7, 2023

With each window spanning 3.5 hours, that’s almost 100 hours of college football programming — much of it unopposed and supported by cross-promotion.

From Seattle Times Jul. 20, 2022

Global media value of the many cross-promotions for “Spider-Man: Brand New Day,” according to Deadline, a record for Hollywood.

From The Wall Street Journal Aug. 3, 2026

The decisions that influencers have to make are complicated by the nuances of modern brand marketing, where campaigns often involve cross-promotions.

From Los Angeles Times Jul. 22, 2023

Rivian has also already proven adept at coming up with its own effective cross-promotions.

From The Verge Jul. 21, 2021

I don’t see any top boxers going over to MMA, but I do think you’ll see more promoters trying cross-promotions like this.

From The Guardian Aug. 25, 2017

A: “Jaws” came out in the very early days of cross-promotions.

From Washington Times Jul. 28, 2016

Vocabulary.com logo
by dictionary.com

Dictionary.com's Learning Companion

Go beyond just looking up words.
Remember them forever with VocabTrainer.

Start training