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cross-promotion

American

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

a marketing strategy in which a product or service is used to advertise another.

Other Word Forms

Derived Forms

cross-promotional

adjective

Inflected Forms

Nouns

cross-promotions

plural

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Despite the slowing in demand, the company said it still had a record Wave booking season, which is when cruise promotions peak during the first quarter.

From MarketWatch • Apr. 30, 2026

The company said it was “pressured” to start the year, during the so-called wave booking season — when cruise promotions peak during the first quarter — as it was “slightly below the optimal booking range.”

From MarketWatch • Mar. 2, 2026

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023