curb appeal

Real Estate. the attractiveness of a property when viewed from the street, as by people walking or driving by: A good landscaping project, new siding, or a freshly paved driveway can greatly enhance your home’s curb appeal.

the attractiveness of a vehicle to passersby who see it parked: There's a rugged sensibility in its approach, but the wedgelike shape, swollen fenders, and sharp corners give this SUV amazing curb appeal.