demographic

American  

[dem-uh-graf-ik] / ˌdɛm əˈgræf ɪk /

adjective

1. of or relating to demography, the science of vital and social statistics.

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noun

• demographics
  plural

1. a single vital or social statistic of a human population, as the number of births or deaths.

2. a specific segment of a population having shared characteristics.

   The producers were looking for a show that would appeal to the 18-34 demographic.

demographic British  

/ ˌdɛməˈɡræfɪk, ˌdiːmə- /

adjective

1. of or relating to demography

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noun

1. a section of the population sharing common characteristics, such as age, sex, class, etc

Other Word Forms

Derived Forms

• demographical
  adjective
• demographically
  adverb

Inflected Forms

Nouns

• demographics
  plural

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Etymology

Origin of demographic

First recorded in 1880–85; demo- + -graphic

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Explanation

Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power. Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.

Example Sentences

See Examples For:

demographic demographics

The researchers say the scale of the demographic collapse has important implications for understanding intergenerational trauma, persistent disadvantage, and the development of policies that better support Indigenous communities.

From Science Daily ● Oct. 14, 2026

The economic consequences of China’s demographic decline are already visible.

From The Wall Street Journal ● Oct. 13, 2026

Their growing demographic weight, driven by a fertility rate of 6.5 children per woman, has translated into political influence.

From Barron's ● Oct. 13, 2026

"The reality is that Northern Ireland has yet to develop the coordinated and long-term approach needed to prepare for the scale of demographic change that lies ahead."

From BBC ● Oct. 12, 2026

Scientists usually seek to attribute historical developments to cold economic and demographic factors.

From "Sapiens: A Brief History of Humankind" by Yuval Noah Harari

Another thing to think about is changing demographics, especially with Gen Z and millennials in a phase where they may be trying to purchase homes, said Vanguard’s Huang.

From MarketWatch ● Oct. 5, 2026

She attributes some of the gender divide to the fact that the two demographics are often presented with different informational realities, though it is difficult to quantify.

From Salon ● Oct. 2, 2026

After accounting for age, sex and demographics, the researchers found that glucosamine use was associated with a 25% higher likelihood that mild cognitive impairment would progress to dementia.

From Science Daily ● Sep. 27, 2026

BlackRock said it would work with corporate clients to analyze the demographics and wages of their workforces, among other factors, to help inform investment choices.

From The Wall Street Journal ● Sep. 16, 2026

Changing economics and demographics require flexibility and adaptability.

From "Music and the Child" by Natalie Sarrazin

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Related Words

• analytical
• numerical

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